Five Generations, One Trade
Winnerpak was founded on 7th July 1990, when siblings GuangLian Chen and Mimi Chen opened a single rented floor in Jieyang, Guangdong, with eight workers and one product: a gift paper box. But the craftsmanship behind that first box didn’t start in 1990 — it started over a century earlier, in an ancient town where the family’s original trade was carving, not packaging.
In 1882, Liao Yaohe – grandmother’s grandfather to Winnerpak’s current CEO, Echo Liao – opened Rong Cheng town’s only seal-carving shop, Yuelai Seal Services. In the early 20th century, the business passed to the next generation, who expanded it into seal production and packaging services. After the founding of the People’s Republic of China, the shop became part of a public-private partnership, and the family who had run it for two generations went to work as employees rather than owners — a common turn for private trades of that era.
The trade came back into family hands with China’s Reform and Opening-up. Mimi Chen and her brother GuangLian Chen built their own factory, returning to the packaging work their parents and grandparents had known. That factory, opened in Jieyang in 1990, is the direct root of Winnerpak as it exists today.
By September 1995, the Jieyang workshop had grown to 200 workers and ranked among the top three gift box manufacturers in the city, producing jewelry boxes, cosmetic boxes, and tea boxes for the local market. In July 2000, Mimi’s younger brother opened a second workshop in Zhongshan’s Huoju Developing Area to meet growing demand — the workshop that would eventually grow into three facilities employing over 600 people.
In 1992, Mimi’s daughter Echo Liao — the current CEO — studied foreign trade and began the work of taking the family business overseas. That effort became formal in February 2004, when Echo established a design and export center in Guangzhou’s Zhujiang New Town, working alongside her younger brother Bill Zheng and cousin Jacky Chen. That year, Winnerpak shipped its first overseas orders.
What started as a single seal-carving shop in 1882 is, five generations later, a packaging manufacturer serving jewelry and retail brands across Europe, Russia, Japan, Australia, Canada, Brazil, and beyond — some of them partners of over twenty years.
Their efforts transformed Winnerpak into one of the world’s most professional jewelry packaging brands, a testament to their unyielding dedication, relentless ambition, and unshaken faith in their dream.
Today, Winnerpak stands as a beacon of excellence and innovation in the jewellery packaging industry. The journey so far has been rewarding, and we continue to stride forward, embracing challenges, creating opportunities, and crafting a legacy of excellence.
At Winnerpak, we invite you to be part of our story and experience the dedication, craftsmanship, and passion that go into every piece we create. Let’s shape the future of jewelry packaging together.
